equine nutrition advisor II

Business
Content

Mindset

  • You can and WILL do this successfully!

  • Overcoming mental blocks

  • Confidence in your pricing and programs


Actions to take now

  • Connections to make each week

  • Facebook content and presence

  • Veterinarian relationships

  • Industry professionals

  • Feed store events

  • Open house at farms or equine stores


Business actions to take now

  • Perfecting your discovery call

  • Perfecting your program pitch

  • Insurance

  • Finding support – bookkeepers, accountants, and VA’s

  • Finances - Business expenses & write-offs

  • Client contracts

  • Client lists

  • Communication with extended program clients


Winning Writeups

Writeup Copy & Paste

  • Overweight horses needing to go on a diet

  • Exercise for weight loss

  • Weight gain

  • Nutrients and behavior

  • Insulin dysregulation and low sugar/starch


Speaking events

  • Presentation topics

  • Live demo ideas

  • Sample presentations that you can use!


Navigating crucial conversations

  • The client is unhappy

  • The plan didn’t go as planned

  • Your client wants a refund

  • Internet research makes them think they should be doing something different

  • Relying on the science

  • Making sure to not (inadvertently) practice veterinary medicine – unless you are a vet.

  • Online criticism and haters


Sessions with Ruddy

Rachel’s Business Coach